What is The App Store Optimization Book?
This guide provides a detailed and comprehensive exploration of App Store Optimization (ASO), offering a wealth of insights and strategies to help users effectively enhance the visibility and performance of their mobile applications across both iOS and Android platforms. Covering a diverse range of topics, from understanding the underlying algorithms that govern app store rankings to implementing techniques for improving conversion rates and optimizing for the latest iOS updates, this resource equips readers with the essential knowledge and tools required to master the art of ASO. Additionally, the guide offers a comparative analysis of leading ASO tools, delves into the intricacies of app indexing, and presents a collection of 20 illuminating case studies, making it an invaluable resource for beginners and seasoned ASO professionals alike
Highlights
- Comprehensive coverage of ASO principles and strategies for both iOS and Android platforms
- Detailed examination of app store algorithms and factors influencing visibility
- Guidance on improving conversion rates and optimizing for iOS 11
- Comparative analysis of popular ASO tools
- Insights into app indexing and its impact on discoverability
- 20 informative case studies showcasing successful ASO implementation
Platforms
- Web
Social