AB Tasty

What is AB Tasty?

AB Tasty is an all-inclusive platform that enables businesses to optimize their websites, personalize user experiences, and drive increased conversions through advanced experimentation and feature management solutions. With offices across the globe, this platform caters to the needs of over 1,100 companies, aligning their marketing, product, and engineering teams to achieve greater efficiency, reduced costs, and enhanced end-user experiences

Highlights

• Robust A/B and multivariate testing capabilities that allow users to easily modify web pages and create new designs without technical knowledge
• Comprehensive personalization features that enable the delivery of tailored content and experiences based on various targeting criteria, including weather, geolocation, user demographics, and more
• Extensive widget library (AB Tasty Engage) that provides a wide range of interactive elements, such as pop-ins, surveys, chat functions, and countdown banners, to enhance user engagement
• Cross-device compatibility, ensuring seamless testing and personalization across mobile, tablet, and desktop platforms, as well as native mobile applications
• Advanced targeting and segmentation capabilities that empower users to build and apply sophisticated targeting scenarios to their experiments and personalization efforts
• Real-time, data-driven insights and statistical analysis, helping users make informed decisions to optimize their digital experiences