What is Accenture Trade Promotion Management?
Accenture Cloud Trade Promotion Management streamlines and integrates core account and promotion planning processes for consumer packaged goods (CPG) companies. The platform leverages the robust Salesforce ecosystem to provide detailed data and insights that enable organizations to achieve greater visibility into trade investments, revenue forecasts, and customer profitability. By consolidating critical information in the format most useful for each user, the solution empowers CPG leaders to make more informed decisions that drive profitable growth for their brands and retail partners
Highlights
- Closed loop account and promotion planning processes to enhance visibility into trade investments, revenue, and customer profitability
- Leverages the Salesforce ecosystem to deliver detailed data and insights in the right format for each user
- Integrated software platform to support core CPG business functions