Act-On

What is Act-On?

Act-On Software offers a comprehensive growth marketing automation platform designed to empower marketers at every stage of the customer lifecycle. The platform provides a range of features and capabilities to help businesses attract new prospects, engage their audience, and drive measurable product adoption and customer retention

Highlights

• Automated and adaptable buying journeys to orchestrate the entire customer journey from awareness to advocacy
• Deep integrations with leading CRM systems and web conferencing tools for seamless data flow and collaboration
• Website visitor engagement tracking and intent reporting to gain valuable insights and personalize outreach
• Dynamic lead scoring, segmenting, and nurturing capabilities to identify and engage high-quality leads
• Social media listening, prospecting, publishing, and advocacy features to expand reach and build brand loyalty
• Easy-to-design web forms, landing pages, and email templates to create engaging and on-brand content
• Event-triggered and transactional emailing to deliver timely and relevant communications