What is Adobe Analytics?
Adobe Analytics Cloud is a comprehensive system of intelligence that enables enterprises to transform insights into real-time action. It uniquely integrates audience data across all Adobe clouds, capturing, aggregating, rationalizing, and understanding vast amounts of disparate data to build singular customer profiles. The solution combines Adobe Audience Manager and Adobe Analytics, empowering businesses to measure and understand the impact of their customer interactions through a range of tools, including web analytics, marketing analytics, attribution, predictive analytics, multi-channel data collection, and more
Highlights
- Integrates audience data across Adobe clouds to build comprehensive customer profiles
- Offers a range of analytics tools, including web, marketing, attribution, and predictive analytics
- Supports data collection from multiple channels, including web, mobile, video, and social
- Provides both rules-based and algorithmic attribution models to understand customer conversions
- Enables centralized data management for a clear, in-depth view of customer and business performance
- Offers advanced analysis features, such as ad hoc analysis, flow analysis, and segmentation
- Includes marketing attribution, contribution analysis, anomaly detection, and intelligent alerts to automate data exploration and insights