Adobe Target - Overview | Alternative.to

What is Adobe Target?

Adobe Target is a comprehensive solution that empowers businesses to create personalized digital experiences and drive real results. Its AI-powered capabilities enable users to tailor content and offers at an individual level, optimizing for increased conversions and revenue across websites and mobile apps

Highlights

Automated behavioral targeting: Leverage customer data to automatically deliver personalized content and offers
A/B testing: Seamlessly test different variations of web pages, content, and offers to identify top-performing experiences
Location-based targeting: Customize experiences based on the user's geographic location
Cross-selling: Recommend complementary products or services to drive additional revenue
Omnichannel marketing: Ensure consistent, personalized experiences across multiple digital touchpoints

Platforms

Desktop Mac
Desktop Linux
On-Premise Windows
Desktop Windows
Mobile iPhone
Desktop Chromebook
Mobile Android
Cloud, SaaS, Web-based
Web-based
Mobile iPad
On-Premise Linux

Social

Features

- Profiles and segmentation
- Single-page app optimization
- Rules-based personalization
- Location-based personalization
- Server-side optimization
- Batch experience prefetch
- Email optimization
- Visual preview QA
- Website optimization
- Connected device optimization
- One-click personalization
- Mobile optimization
- Product recommendations
- Content and media recommendations
- Personalized search
- Enterprise governance
- Behavioral targeting
- Automated offers