Adpushup

What is Adpushup?

AdPushup is a revenue optimization platform that assists web publishers in sustainably enhancing their advertising revenue. The platform combines cutting-edge technology, premium demand partnerships, and proven ad operations expertise to help publishers maximize their earnings from advertising. AdPushup is a Google Certified Publishing Partner and a member of the Interactive Advertising Bureau (IAB), ensuring its adherence to industry standards and best practices

Highlights

• Automated A/B testing: Enables publishers to systematically test and optimize ad placements, layouts, and formats to improve performance
• Header bidding: Integrates multiple ad exchanges and demand partners to maximize competition and revenue for publisher ad inventories
• Innovative ad formats: Offers new and engaging ad formats to enhance the user experience and increase advertising revenue
• AdBlock recovery: Implements strategies to recover advertising revenue lost due to ad blocking software.