What is Ads Transparency Spotlight?
The Ads Transparency Spotlight (Alpha) extension for Chrome provides users with greater visibility into the data used to personalize advertisements and more control over that data. This extension is part of Google's ongoing initiative to enhance transparency and user control within the online advertising ecosystem At the current stage of the alpha release (July 2020), the extension only displays information about ads purchased through Google Ads that have implemented the Ad Disclosure Schema. As more ad providers adopt this schema, their ads will also be included in the extension. The ultimate goal is to support a more transparent ad ecosystem globally
Highlights
- View detailed information about the ads displayed on a web page
- View a list of ad providers responsible for delivering ads to the page
- View all companies and services that have a presence on the page, regardless of who has implemented the schema (e.g., content delivery networks, analytics providers)
- View the reasons why ads are shown on a page