What is Adverity?
Adverity is an integrated data platform that enables data-driven marketers to streamline their data integration, harmonize their disparate datasets, and generate meaningful insights to drive better decision-making and improve marketing performance. By automatically connecting to over 600 data sources and destinations, Adverity empowers users to blend sales, marketing, and advertising data into a single source of truth. With powerful data transformation capabilities, advanced data governance features, and AI-powered predictive analytics, the platform helps marketers track performance, uncover new opportunities, and demonstrate the tangible business impact of their marketing activities
Highlights
- Automated data connectivity to over 600 sources and destinations
- Harmonized data structure for easy cross-platform analysis
- Powerful data transformation and governance capabilities
- AI-powered predictive analytics to uncover new insights
- Single dashboard view for tracking marketing performance
- Used by leading global brands and agencies