What is All Our Ideas?
The All Our Ideas research project aims to create a novel approach to social data collection that integrates the strengths of quantitative and qualitative methodologies. Leveraging the reach and efficiency of the web, the project is developing a data collection tool that can achieve the scale, velocity, and quantification of a survey while still enabling fresh insights to emerge from respondents, similar to the process of interviews, participant observation, and focus groups. This innovative hybrid approach seeks to harness the complementary benefits of structured and unstructured data gathering to generate richer, more nuanced insights
Highlights
- Combines quantitative and qualitative methods for social data collection
- Leverages the scale and speed of web-based data gathering
- Allows for new information to "bubble up" from respondents
- Aims to generate richer, more nuanced insights compared to traditional survey methods