What is AppNexus Marketplace?
The AppNexus Publisher SSP offers a comprehensive programmatic platform that empowers publishers to maximize their digital revenue streams. Built on the foundation of AppNexus' open and transparent technology, the solution provides advanced controls that enable publishers to leverage their proprietary data to manage demand partners across desktop, mobile, native, and video channels. Composed of interoperable display advertising technologies, the customizable AppNexus platform supports the evolving needs of both buyers and sellers in the real-time advertising ecosystem
Highlights
- Advanced controls for managing demand partners across multiple digital channels (desktop, mobile, native, video)
- Ability to utilize proprietary data to optimize pricing and yield
- Customizable platform that adapts to the evolving needs of buyers and sellers
- Interoperable display advertising technologies built for the real-time advertising business