AppsFlyer

What is AppsFlyer?

AppsFlyer is a comprehensive mobile marketing analytics and attribution platform that empowers brands to make informed decisions, foster meaningful customer relationships, and drive business growth. Headquartered in San Francisco, this SaaS solution offers a suite of innovative, privacy-preserving tools to measure campaign performance, analyze app engagement, and protect against fraud

Highlights

• Campaign Performance Measurement: AppsFlyer's robust analytics capabilities enable marketers to track the success of their campaigns across various channels, ad types, and creatives, providing the insights needed to optimize marketing strategies
• Customer Journey Mapping: The platform's cohort and retention reports, as well as custom dashboards and advanced API solutions, allow marketers to simplify complex data and gain a deep understanding of user behavior throughout the customer journey
• Attribution Modeling: AppsFlyer's attribution module enables businesses to track app installs and attribute them to specific marketing campaigns and media sources, enabling more informed decision-making
• Audience Segmentation and A/B Testing: The platform's flexible grouping tools allow marketers to examine trends and segment audiences based on various engagement factors, facilitating the execution of targeted campaigns and A/B tests.