What is ArcGIS Business Analyst?
ArcGIS Business Analyst is a comprehensive location-based intelligence platform that empowers organizations to make informed decisions for planning, site selection, and customer segmentation. The solution combines demographic, lifestyle, behavioral, and spending data with advanced mapping and analytical capabilities, enabling users to gain unprecedented insights into their target markets
Highlights
- Integrated desktop, web, and mobile apps for location-based intelligence access from anywhere
- Aggregation of global data covering over 90 of the world's population across 135+ countries with 15,000+ variables on market data
- Ability to integrate user's own location and customer data with Esri's extensive demographic datasets
- Automated workflows for territory design, location-allocation, and market penetration analyses
- Powerful data visualization and reporting tools to share market research insights across the organization