Audiense

What is Audiense?

Audiense is the pioneering Audience Intelligence platform that empowers marketers and consumer researchers to develop innovative and relevant audience-centric strategies. Through proprietary social consumer segmentation, Audiense provides deep insights into target audiences, enabling businesses to engage with them in meaningful and impactful ways Serving over 100,000 customers globally since 2012, Audiense offers two powerful products:

Highlights

• Audiense Insights: An audience intelligence and segmentation platform that allows users to effortlessly create highly personalized audience segments by combining various filter options such as user profiles, affinities, demographics, and job roles
• Audiense Connect (formerly Socialbro): A Twitter marketing tool that leverages the world's richest audience insights to build and explore communities, identify audiences, and engage directly on Twitter at scale through community analysis, advanced monitoring, and Twitter tailored audiences for advertising
• Addresses the challenges of traditional consumer research being time-consuming, static, and expensive, as well as organizations struggling to incorporate social data into their strategy, where social listening is often keyword-based rather than audience-based
• Audiense's unique approach is rooted in the understanding that culture is constantly evolving, making it difficult for existing consumer segmentation to keep up. By deriving social consumer segments from real-world consumer behavior, Audiense's insights are more likely to reflect genuine affinities, providing marketers with a powerful new input for their segmentation strategy. This enables them to rapidly identify unique and competitive approaches to engaging with their target audiences.