Badoo

What is Badoo?

Badoo is a leading social network designed for connecting people worldwide. Launched in 2006, Badoo pioneered the concept of free online dating by combining robust photo sharing and instant messaging capabilities, breaking free from the prevailing model of paid memberships and limited communication features. The platform quickly gained traction through organic growth, particularly in markets like Spain, France, Italy, Brazil, and Turkey Badoo's early innovations shaped industry standards, introducing features such as virtual gifts, profile boosting, and the ability for users to express interest in one another. These features enabled Badoo to establish a profitable business model from the outset. Furthermore, Badoo's technology has become the foundation for the MagicLab group's suite of dating and social networking platforms, including Bumble, Chappy, and Lumen. Through MagicLab's initiatives, Badoo has implemented features like photo verification to enhance user authenticity and safety

Highlights

• Free online dating platform with robust photo sharing and instant messaging
• Early adoption and growth in key global markets
• Pioneered industry-standard dating features like virtual gifts and profile boosting
• Serves as the technological backbone for MagicLab's portfolio of social networking brands
• Implemented photo verification to address catfishing and ensure user authenticity