Casted

What is Casted?

Casted is a comprehensive content marketing platform specifically designed to empower marketers in managing, activating, and measuring their branded podcasts. This innovative solution enables marketers to harness the power of conversations and transform them into rich, relevant, and expert-driven content that serves a strategic purpose and delivers measurable results

Highlights

• Centralized platform for managing branded podcasts: Casted provides a unified interface for uploading multimedia content, collaborating with teams, and implementing promotion strategies
• Advanced content analysis and insights: Administrators can transcribe podcast episodes, identify listeners, and assess the impact of the content on buyers' journeys to improve engagement
• Seamless content repurposing and distribution: Teams can embed podcast clips, sound bites, or blockquotes into various content formats, such as audio-rich presentations and blog posts, and create audiograms for social media platforms
• Comprehensive podcast management capabilities: Casted allows businesses to fine-tune recordings, schedule episodes, add show notes, and create clips on a centralized dashboard
• Integration with HubSpot: Supervisors can receive notifications regarding contacts' interactions across podcast clips, enabling them to better understand the impact of their branded content on the pipeline.