Clootrack

What is Clootrack?

Clootrack is an innovative customer experience analytics platform designed to provide enterprises and high-stake decision-makers with unparalleled insights into customer perceptions in real-time. By analyzing vast datasets of customer conversations from diverse online and internal sources, including ecommerce sites, forums, blogs, social media, customer care tickets, and survey responses, Clootrack empowers organizations to understand the underlying drivers of customer experience

Highlights

• Unified View of Customer Experience: Clootrack aggregates customer feedback from various channels, creating a single, reliable source of truth that aligns stakeholders and enables swift action on focus areas
• Unified View of Brand Health: Clootrack acts as a real-time brand tracker, providing continuous competitive intelligence and insights into how a brand's equity moves relative to its competitors
• eCommerce Category Benchmarking: Clootrack enables brands to continuously benchmark their performance against competitors across major ecommerce platforms, offering insights into the factors that drive customer ratings
• Campaign Track: Clootrack analyzes qualitative feedback from social media campaigns, including brand and influencer content, to help refine messaging and outreach strategies
• Identification of Whitespace Opportunities: Clootrack's unbiased analysis of millions of customer conversations helps identify untapped opportunities within a brand's category and adjacent spaces.