Demandbase One

What is Demandbase One?

The Demandbase One Smarter GTM platform offers a comprehensive suite of tools to help B2B teams effectively orchestrate their sales and marketing efforts and drive revenue growth. At its core, the platform leverages robust Account Intelligence, providing rich and reliable account-level insights to guide strategic decision-making throughout the customer journey. Users gain a unified view of all relevant data sources, from CRM and marketing automation to intent signals and technographics, enabling them to create precise target audiences and engage more intelligently

Highlights

• Account-level Insights: Leverage a wide range of account-level data points, including CRM and marketing automation integration, intent signals, and technographics, to inform targeted marketing and sales strategies
• Advertising Optimization: Utilize the only B2B-focused advertising platform designed to reach entire buying teams, maximizing the impact of your digital campaigns
• Personalized Experiences: Implement website personalization to enhance conversion rates and deliver more relevant content and interactions
• Ecosystem Coordination: Coordinate customer touchpoints across various channels and systems to provide a seamless, low-friction buying experience
• Performance Measurement: Measure the impact of marketing and sales activities on pipeline and revenue, empowering data-driven decision-making.