Factors.AI

What is Factors.AI?

Factors.AI is a comprehensive marketing analytics and attribution platform that consolidates data from various sources, including website traffic, ad interactions, CRM records, and more, to provide B2B SaaS marketers with a holistic view of their sales and marketing funnel. By integrating data from disparate silos, Factors.AI enables marketers to identify anonymous website visitors, associate them with CRM contacts and leads, and gain a unified understanding of their marketing metrics, multi-touch attribution, and revenue impact

Highlights

• Multi-touch attribution and ROI analysis: Factors.AI's attribution models allow marketers to configure custom attribution models, compare multiple models, and report on cost per conversion, enabling data-driven decisions for improving campaign performance
• AI-powered analytics: The platform's AI engine empowers marketers to monitor key performance indicators, track progress on goals in real-time, and uncover the root causes of high or low conversion rates
• Centralized dashboard for decision-makers: Factors.AI provides a consolidated view of customer relationship management processes, including funnel statuses, deal values, and more, to support critical business decisions
• Integrations with third-party applications: The platform seamlessly integrates with a range of popular tools, such as Google Ads, Facebook, HubSpot, Salesforce, LinkedIn, and more, to create a comprehensive view of marketing activities.