What is Flow City?
A digital platform enables businesses to advertise on a diverse array of screens, from large-scale billboards to smaller displays in local establishments. The system organizes these screens into audience-specific groups using a proprietary methodology. When a user creates a campaign, the platform's technology automatically translates the target audience into the appropriate screen placements, considering factors such as foot traffic, location, and other relevant data. This streamlined process replaces a labor-intensive task that traditionally required weeks of media planning and years of expertise, now accomplished in mere seconds through the power of AI
Highlights
- Supports advertising across a wide range of digital screens, from large billboards to smaller displays in local businesses
- Utilizes a proprietary audience-grouping method to target campaigns effectively
- Employs AI technology to efficiently match campaigns with optimal screen placements based on factors like foot traffic and location
- Significantly reduces the time and effort required for campaign planning, replacing a complex manual process with a streamlined digital solution