What is Foundry Intent?
Foundry Intent is an all-in-one platform that empowers B2B sales and marketing teams to identify accounts demonstrating purchase intent and target the relevant decision-makers within those accounts. The platform combines first-party intent data from KickFire, third-party intent data from LeadSift, and Foundry's proprietary publishing and events network to provide a comprehensive view of in-market accounts and their active buying behaviors
Highlights
- Real-time intent search engine: Allows users to search for intent signals around specific domains or topics, providing insights into which companies are showing interest in related products or services
- Intent-based ad targeting: Enables targeted advertising campaigns that reach the most relevant audiences across their buying journey
- Intent-based lead generation: Generates qualified leads by targeting decision-makers from the user's account-based marketing (ABM) list who are demonstrating relevant purchase intent signals.