Freshpaint

What is Freshpaint?

Freshpaint is a comprehensive customer data platform that empowers organizations to automatically collect and retroactively send customer data to over 80 analytics and advertising tools with a single click. Unlike generic customer data platforms, Freshpaint is specifically designed for healthcare providers, offering a Healthcare Privacy Platform that helps them execute data-driven marketing strategies while ensuring compliance with industry regulations

Highlights

• Automatically detects customer clicks and actions on your website, eliminating the need for engineers to code every event
• Allows product and marketing teams to name and configure events using a visual editor, then seamlessly send them to various analytics and advertising tools
• Provides the ability to backfill historical data for any new event, giving teams answers today instead of waiting weeks
• Purpose-built for healthcare organizations, offering HIPAA compliance features like ID masking and allowlists, and signing Business Associate Agreements (BAAs)
• Unifies customer data management and PHI (Protected Health Information) handling across multiple tools, providing a single platform solution