What is G2 Marketing Solutions?
G2, the world's largest and most trusted software marketplace, offers a comprehensive suite of marketing and selling solutions to help businesses grow and maintain their revenue faster. With over 80 million people annually researching, comparing, and vetting software and services on G2.com based on authentic user reviews, G2 provides powerful tools to establish market presence, drive brand awareness, and engage with in-market buyers
Highlights
- Claim your G2 profile and amplify your unique brand story to help software buyers understand the value you offer during their research process
- Collect authentic and marketable feedback from your customers through proven review generation strategies, and showcase the customer voice to build trust and confidence with future buyers
- Access and leverage G2's intent data, sourced from the buying activity of 80+ million users, to identify and engage with active buyers who show interest in your products, your category, or even your competition
- Integrate G2 Buyer Intent data into your CRM, marketing automation, sales engagement, ABM, and other sales or marketing technology workflows to accelerate your funnel and connect with in-market prospects
- License and use published G2 category reports, reviews, quotes, reference pages, and video testimonials to build credibility and close pipeline through your content marketing strategy
- Leverage over 40 technical integrations to maximize your investment and success with G2, from buyer intent and review collection to content syndication and other marketplaces.