What is Google Ad Manager?
Google Ad Manager is a comprehensive ad-technology platform that empowers agencies and advertisers to cultivate, administer, and expand impactful digital marketing initiatives. DoubleClick for Publishers is an all-inclusive ad revenue engine that assists publishers in capturing the full worth of every impression across demand sources and channels. The seamless integration with DoubleClick Ad Exchange offers an immediate connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for optimized sales at reduced costs
Highlights
- Integrated ad-technology platform for agencies and advertisers to create, manage, and grow digital marketing campaigns
- Complete ad revenue engine for publishers to capture full value of impressions across demand sources and channels
- Seamless integration with DoubleClick Ad Exchange to connect with millions of quality advertisers
- Natively integrated sales management platform to streamline operations and maximize sales at minimized costs