Google Analytics 360

What is Google Analytics 360?

Google Analytics 360 is a comprehensive enterprise-level analytics platform designed to empower marketing teams, business intelligence staff, and online businesses with in-depth insights into customer website interactions. The platform's robust data collection, integration capabilities, and advanced analytical tools enable users to gain a deeper understanding of customer behavior, identify effective content, and optimize their digital strategies

Highlights

• Integrations with CRMs, POS systems, and other business applications to provide a unified view of customer interactions across touchpoints
• Machine learning-powered data analysis to uncover customer trends, patterns, and high-revenue potential users
• Identification of top-performing content and conversion-driving elements
• Customizable reporting options, including synoptic overviews and detailed analyses
• Seamless integration with other Google advertising and publishing products for enhanced market reach