Google Marketing Platform

What is Google Marketing Platform?

Google's DoubleClick is a comprehensive suite of ad management and ad serving solutions tailored for companies involved in buying, creating, or selling digital advertising. Trusted by the world's leading marketers, publishers, ad networks, and agencies, DoubleClick platforms provide deep expertise across ad serving, media planning, search management, rich media, video, and mobile to help customers execute their digital media strategies more effectively

Highlights

• Centralized platform to manage advertising campaigns, monitor performance, and optimize websites
• Data Studio module for building custom dashboards and transforming raw data into reports and visualizations
• A/B, redirect, and multivariate testing capabilities to optimize website performance and understand visitor requirements
• Survey creation and analysis tools to gather customer insights
• Collaborative project management for creative, TV, analytics, and design teams
• Tag management functionality to track website analytics and key performance indicators
• Integration with various internal and third-party applications