Improvado

What is Improvado?

Improvado is a comprehensive marketing data platform that streamlines the entire marketing data lifecycle, from data collection to analysis-ready insights. With over 200 native integrations, the platform enables businesses to automatically gather data from a diverse range of marketing and sales channels, including CRMs, paid advertising, social media, and email marketing platforms, among others. The platform's advanced data harmonization algorithms ensure seamless integration of data from multiple sources, allowing for a holistic view of marketing performance. Users can leverage Improvado's SQL access to explore the data in-depth, perform complex transformations, and calculate crucial metrics such as ROI, ROMI, and ROAS without the need for extensive technical expertise Improvado offers multiple modes of data analysis, enabling users to leverage pre-built dashboard templates, integrate data directly into their preferred BI tools, or leverage an AI-powered "co-pilot" feature to extract tailored insights through natural language queries, akin to ChatGPT's functionality but specialized for marketing data Unlike traditional solutions that merely provide the building blocks, Improvado delivers a comprehensive, end-to-end solution that addresses the unique data challenges faced by modern marketing teams. From attribution modeling and social media analytics to revenue forecasting and campaign health tracking, Improvado empowers businesses to make data-driven decisions that drive growth and optimize marketing investments

Highlights

• 200+ native integrations for seamless data aggregation from diverse marketing and sales channels
• Advanced data harmonization algorithms for a consolidated, omnichannel view of marketing performance
• SQL-based data exploration and transformation capabilities for in-depth analysis
• Flexible analysis options, including pre-built dashboards, BI tool integration, and AI-powered insights
• Tailored solutions for complex marketing data challenges, such as attribution, social media analytics, and revenue forecasting