What is Indicative?
Indicative is a comprehensive customer analytics platform that provides a unified view of the customer journey across all data sources and marketing channels. The platform is designed to support product managers, growth marketers, and business analysts in optimizing customer conversion, engagement, and retention
Highlights
- Connects to a multitude of customer data sources to provide a complete, 360-degree view of user behavior
- Synthesizes quantitative research to deliver actionable insights for maximizing conversions and retaining customers
- Offers a drag-and-drop UI, allowing non-technical teams to monitor the entire customer journey without SQL expertise
- Tracks "events" or actions such as page views, button clicks, and email message openings
- Provides a free "Standard" plan with up to 50 million events per month and unlimited user seats, with options for larger plans
- Visualizes the customer journey with multi-path or reverse funnels, and uses segmentation tools to analyze behavioral patterns
- Analyzes user actions over time to provide detailed retention feedback, enabling the creation of custom cohorts
- Offers sharable dashboard creation, a calculator, custom events, and scheduled reporting features
Features
1 billion free user actions per month
Behavioral analytics
Full access to Indicative’s behavioral analytics
An intuitive drag-and-drop interface
Easy integration to where your data lives
Unlimited user seats