Iterable

What is Iterable?

Iterable is a comprehensive customer activation platform that empowers brands to deliver personalized, cross-channel experiences at scale. Leveraging real-time customer data and a suite of advanced personalization tools, Iterable enables marketers to create, optimize, and measure dynamic communications across email, SMS, mobile push, web push, in-app notifications, and social channels

Highlights

• Sophisticated segmentation and targeting capabilities: Iterable's segmentation engine can scale to handle hundreds of millions of users, allowing marketers to precisely target audiences based on any field or criteria
• Powerful workflow automation: Iterable's workflow builder enables marketers to construct complex, multi-step campaigns without coding, with the ability to react to user actions and incorporate triggers, filters, and delays
• Customizable templates and dynamic content: Iterable's templates are fully customizable and can leverage external data feeds and logic via HandlebarsJS, enabling brands to deliver individualized, contextual communications
• A/B testing capabilities: Iterable allows marketers to test and optimize all aspects of their campaigns, ensuring they are delivering the most effective experiences.