Kevel

What is Kevel?

Kevel is a comprehensive cloud-based platform that empowers developers and product managers to quickly build and deploy custom ad servers for a wide range of use cases, including sponsored listings, internal promotions, and native ads. The platform provides the necessary infrastructure and APIs to enable businesses of all sizes to take control of their digital monetization strategies and drive new revenue streams in a user-centric manner

Highlights

• Robust API-driven architecture: Kevel offers multiple APIs, such as Management API, Decision API, and Reporting API, to facilitate the design, development, and deployment of custom ad servers
• Flexible data management: The platform includes database management tools, including UserDB and ContentDB, to help users manage frequency capping, behavioral targeting, page targeting, dynamic creative text, and webpage information storage
• Self-serve capabilities: Kevel's self-serve infrastructure supports a front-end self-service portal, enabling programmatic development, updating and pausing of ad campaigns, and automatic data fetching
• JSON-based content management: The platform leverages JavaScript Object Notation (JSON) to allow users to add and modify content directly from their Content Management System (CMS), enabling them to run various custom campaigns for different content types
• Advanced ad decision engine: Kevel's ad decision algorithm helps users manage campaign targeting and optimize ad revenue based on multiple inputs, such as targeting details and campaign goals
• Mobile SDKs: The platform provides Android and iOS Software Development Kits (SDKs) to facilitate ad serving, UserDB features, and campaign management from mobile devices.