What is Kochava?
Kochava is a comprehensive data analytics platform that empowers businesses to plan, target, measure, and optimize their media spend across mobile and connected devices. By providing access to powerful measurement features and global coverage through thousands of network and publisher integrations, Kochava enables companies to effectively plan marketing campaigns, prevent mobile ad fraud, and gain valuable insights to drive informed decision-making
Highlights
- Robust measurement capabilities: Kochava offers advanced analytics and reporting tools to track and analyze the performance of marketing campaigns across various channels and platforms
- Fraud prevention: The platform incorporates sophisticated fraud detection mechanisms to help businesses safeguard their advertising investments from invalid traffic and other malicious activities
- Extensive integration capabilities: Kochava seamlessly integrates with a vast network of publishers and advertising platforms, allowing businesses to access a global ecosystem of media partners.
Features
Mobile app analytics
Audience Explorer
Mobile attribution
Mobile marketing
Cohort analysis.
Audience Manager
Audience Builder
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