What is Launchmetrics?
Launchmetrics is a comprehensive software platform that empowers brands from concept to consumer through a suite of integrated tools and data-driven insights. The company's origins trace back to the 2016 merger of Fashion GPS and Augure, establishing it as a leading launch-to-market solution for the Fashion, Luxury, and Beauty industries At the heart of Launchmetrics' offering is the Performance Cloud, a collection of over 10 SaaS applications and services tailored for marketing and communications professionals. This robust platform enables brands to accelerate their product launches, build lasting brand exposure, and optimize their marketing efforts through the strategic activation of influential voices relevant to their target audience
Highlights
- Digitized internal processes to drive operational efficiencies and better leverage data insights
- Comprehensive suite of integrated tools to support the entire product launch lifecycle
- Data-driven capabilities to measure campaign and activation ROI
- Global reach with support in 5 languages and a presence in 8 international markets
- Trusted by renowned brands and industry partners worldwide, including Dior, Fendi, Shiseido, NET-A-PORTER, Adidas, IMG, and major fashion associations