LiveRamp

What is LiveRamp?

LiveRamp is a leading data connectivity platform that empowers companies and their partners to effectively leverage data and transform customer experiences. Powered by core identity resolution capabilities and an extensive network, LiveRamp enables seamless data connectivity, control, and activation. The platform's fully interoperable and neutral infrastructure delivers end-to-end addressability for the world's top brands, agencies, and publishers

Highlights

• Core identity resolution capabilities to connect customer data to online IDs and devices
• Unparalleled network of 200+ partners for integration with marketers' preferred technologies
• Self-service dashboard to import customer data, which is then anonymized and connected to marketing applications
• Ability to generate usable data segments for media platforms and marketing applications
• Supports transforming customer experiences and generating more valuable business outcomes