What is Marin Software?
Marin Software is a cloud-based platform that enables digital marketers to manage, measure, and optimize advertising campaigns across search, display, and social channels. The platform consolidates data from various sources, including customer search, social, and display interactions, to help advertisers create targeted audiences and improve the performance of their marketing programs. With Marin's technology, brands and agencies can efficiently manage more than $7 billion in annualized ad spend across the web and mobile devices, leveraging insights to make data-driven decisions and enhance the return on their digital advertising investments. Headquartered in San Francisco and with offices worldwide, Marin's solutions power marketing campaigns in over 160 countries, providing a comprehensive and integrated approach to cross-channel advertising management
Highlights
- Integrated platform for managing search, display, and social advertising campaigns
- Ingests and synchronizes audience, revenue, and contextual data from multiple sources
- Enables the creation and optimization of campaigns for leading digital platforms like Google, Facebook, and Amazon
- Provides enhanced performance insights and audience targeting capabilities
- Helps improve the overall ROI of digital marketing programs
Features
Publishing