Matomo (Formerly Piwik)

What is Matomo (Formerly Piwik)?

Matomo is a comprehensive, open-source web analytics software that provides in-depth insights into website visitor behavior. It offers a range of advanced features, including detailed reports on search engine usage, visitor language, popular pages, and more. Matomo prioritizes user privacy, ensuring that visitor data is not shared with advertising companies. It provides two hosting options: a cloud-based solution that simplifies installation, and a self-hosted, open-source PHP/MySQL software that offers maximum flexibility

Highlights

• Detailed visitor behavior reporting, including search engine usage, language, and popular pages
• Advanced privacy features that protect user data and ensure GDPR compliance
• Flexible hosting options, including cloud-based and self-hosted solutions
• Comprehensive web analytics and conversion optimization tools, such as heatmaps, session recordings, goals, form analytics, ecommerce, and funnels
• Real-time updates on visitor details, goal conversion tracking, event tracking, and A/B testing capabilities
• Used by over 1.5 million websites globally, making it the leading open-source web analytics platform