What is MediaMath?
MediaMath is a global technology company leading the transformation of traditional marketing. Its TerminalOne Marketing Operating System empowers marketers to achieve superior performance, transparency, and control across all addressable media, delivering better and more personalized experiences for consumers
Highlights
- Unified platform that combines audience, media, and intelligence to enable marketing execution at scale
- Allows marketers to configure custom workflows, track ROI, capture customer journeys, and gain insights into audience behavior
- Utilizes data from various brands, partners, and third-party applications to create interactive content and design personalized ad campaigns
- Offers dynamic creative optimization (DCO) technology to run ads across mobile, digital out-of-home (DOOH), CTV, and other devices
- Provides campaign management capabilities for automating audience targeting, managing digital creatives, tracking performance, and generating custom reports
- Includes features such as identity management, multi-channel marketing, predictive analytics, data protection, communication management, reporting, A/B testing, data import, and media management
Features
Publishing
Location-based