MediaRadar

What is MediaRadar?

MediaRadar's advertising intelligence solutions offer a comprehensive suite of tools and insights to empower media selling, planning, and buying professionals. The platform delivers timely, cross-media data and analysis, enabling media selling teams to prospect for new business, craft compelling pitches, and connect with the right buyers. Agencies and marketers, in turn, leverage MediaRadar to create optimized media mixes, monitor competitor activity, and uncover emerging advertising opportunities

Highlights

• Prospecting recommendations and brand analysis to identify and close sales opportunities
• Upsell identification and personalized user interface to streamline the sales process
• CRM integration and access to a database of over 3 million brands worldwide
• Insights on potential buyers, their media format preferences, current campaigns, and performance
• Coverage across TV, digital, print, email, events, and contacts
• Agency-focused features for prospect identification, multi-media pitch creation, and up-to-date contact information