Muck Rack

What is Muck Rack?

Muck Rack is a comprehensive public relations management (PRM) platform that enables organizations to streamline their communications efforts. The software provides a suite of tools to help PR teams efficiently find relevant journalists, craft personalized pitches, monitor media coverage, and quantify the impact of their campaigns

Highlights

• Robust media database: Muck Rack curates extensive data on journalists, including their profiles, article history, social media activity, and contact details, allowing users to identify and target the most suitable media sources
• Collaborative workflow: The platform offers features like shared media lists, pitch tracking, and team activity logs, enabling seamless collaboration within PR teams
• Advanced analytics: Muck Rack leverages artificial intelligence and machine learning to surface new media opportunities and provide in-depth reporting on campaign performance and the value of earned media
• Journalist-focused tools: The platform allows journalists to create and showcase their online portfolios, track the impact of their stories, and manage their digital presence.