What is Numerator Insights?
Numerator provides brands and retailers with a comprehensive suite of consumer insights and analytics to drive growth. Leveraging a wide-ranging purchase panel, the platform aggregates data from diverse sources including transaction records, advertising intelligence, and survey responses. This integrated data empowers brands and retailers to gain deep, actionable understanding of consumer buying behaviors, preferences, and trends. The Numerator solution enables data-driven decision making to optimize marketing strategies, product development, and customer engagement
Highlights
- Purchase data integration from a large consumer panel
- Advertising intelligence to analyze competitive marketing activities
- Survey data to capture direct consumer sentiment and preferences
- Consolidated insights across multiple consumer data sources
- Analytics capabilities to support data-driven business decisions
- Applications for both brand manufacturers and retail organizations