What is Oktopost?
Oktopost is a comprehensive B2B social engagement platform that enables companies to amplify their brand on social media, engage with customers and prospects, and measure the real impact of this channel on their business. The solution provides a suite of tools, including social media management, social listening, and employee advocacy capabilities, all integrated with leading marketing automation and CRM platforms
Highlights
- Social Media Management: Oktopost allows users to manage and optimize their social media presence across multiple platforms, including scheduling, publishing, and analyzing social content
- Social Listening: The platform provides actionable insights by monitoring and analyzing social conversations related to the company, its products, or industry
- Employee Advocacy: Oktopost includes a built-in employee advocacy board, enabling marketers to easily promote social content across the organization and track the impact of employee-shared content
- Integration with Marketing and CRM Platforms: Oktopost seamlessly integrates with major marketing automation and CRM tools, such as Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365, allowing marketers to leverage social data to improve customer experience and drive revenue growth
- Measurable ROI: The platform enables companies to track closed sales back to the originating social media interaction, helping them establish the true business value of their social media efforts.