Oogur - UTM Tag Manager & Link Builder

What is Oogur - UTM Tag Manager & Link Builder?

Oogur is a comprehensive marketing campaign management tool that streamlines the process of creating and tracking personalized URLs for digital marketing efforts. This application consolidates the functionality of Google's Campaign URL Builder, URL shorteners, and manual spreadsheet maintenance into a single, user-friendly interface. By generating tagged links with consistent UTM parameters, Oogur enables marketers to obtain detailed Google Analytics data on their campaign performance, including click counts, referral sources, device usage, operating systems, and geographic distribution. This centralized platform eliminates the need for disparate tools, improves reporting consistency, and provides marketers with valuable insights to optimize their digital marketing strategies and demonstrate campaign ROI

Highlights

• Consolidated URL building and management, replacing Google Campaign URL Builder, URL shorteners, and spreadsheets
• Automatic generation of links with consistent UTM parameters for Google Analytics tracking
• Detailed campaign performance reporting, including clicks, referral sources, devices, OS, and geographic data
• Single, easy-to-use application for all marketing campaign link needs