Opens Are Dead

What is Opens Are Dead?

The iOS 15 update represents a significant shift in the email marketing landscape, as it eliminates the long-standing open rate metric. This change requires email marketers to re-evaluate and adapt their strategies, moving beyond the 20-year-old practices that have become ingrained in the industry. To support email marketers during this transition, Omnisend has created the "Opens Are Dead" knowledge hub, which provides the necessary resources and guidance to navigate the evolving email marketing landscape effectively

Highlights

• Elimination of open rate metric: The iOS 15 update fundamentally changes the way email open rates are measured, rendering this long-standing metric obsolete
• Requirement for new strategies: The changes introduced by iOS 15 necessitate email marketers to unlearn and adopt new approaches, moving away from the established practices that have dominated the industry for decades
• Knowledge hub for adaptation: Omnisend's "Opens Are Dead" resource provides email marketers with the tools and information needed to successfully adapt to the shifting email marketing landscape
• Comprehensive guidance: The knowledge hub offers a comprehensive range of resources to help email marketers navigate the transition and develop effective strategies in the post-iOS 15 era.