Optimal Workshop

What is Optimal Workshop?

Optimal Workshop's user research platform empowers organizations to make evidence-based design decisions and build more intuitive digital experiences. With a suite of tools for information architecture, the platform offers robust analysis functionalities, multiple testing methods, and seamless participant recruitment, enabling teams to gain actionable insights throughout the digital lifecycle

Highlights

• OptimalSort: Understand how people organize and categorize content, enabling informed information architecture decisions through card sorting studies
• Treejack: Evaluate the findability of information and identify areas where users get lost, allowing pre-development validation and iteration
• Reframer: Centralize qualitative research data and uncover key insights through affinity mapping and thematic analysis
• Chalkmark: Assess first-click behavior to ensure interfaces are intuitive and users can find what they're looking for
• Questions: Integrate surveys and questionnaires into research studies, with advanced question types and participant screening capabilities
• Participant Recruitment: Access a global pool of over 150 million people to conduct targeted user research, mirroring specific customer personas.