Optimizely Web Experimentation

What is Optimizely Web Experimentation?

Optimizely enables companies to enhance their websites and mobile applications through data-driven experimentation. With Optimizely's intuitive platform, teams can quickly set up A/B tests, split tests, and multivariate experiments without requiring extensive technical expertise. The solution provides a unified workspace where collaborators can seamlessly manage the entire experimentation lifecycle, from configuring test components to analyzing results, driving accelerated iterations and improved performance

Highlights

• Conduct experiments to test user interactions and personalize customer experiences without relying on developer resources
• Manage the full experimentation lifecycle within a single, centralized platform
• Gain unprecedented control and visibility over test setup, execution, and interpretation of results
• Improve collaboration and velocity of website and mobile app optimization efforts