What is Optimizely?
Optimizely is a comprehensive experimentation platform that empowers marketing, product, and engineering teams to optimize their digital experiences. It provides a robust suite of tools for conducting A/B testing, feature flagging, and personalization across websites, mobile apps, and other digital channels. The platform enables teams to quickly and easily set up experiments, analyze results, and make data-driven decisions to improve user engagement, conversion rates, and overall business performance. Optimizely's intuitive interface and advanced analytics capabilities make it a powerful solution for organizations of all sizes, from agile startups to large enterprises, to drive innovation and deliver exceptional digital experiences
Highlights
- A/B Testing: Easily create and run A/B tests to evaluate the effectiveness of different design elements, content variations, and user experiences
- Feature Flagging: Implement feature flags to gradually roll out new functionality, mitigate risks, and quickly iterate on product updates
- Personalization: Leverage user data and machine learning to deliver personalized experiences tailored to individual customer preferences and behaviors
- Robust Analytics: Access comprehensive performance insights, including real-time data, segmentation, and multi-variate analysis, to inform data-driven decisions.
Social
Features
Multivariate Testing
Powerful Reporting and Results
Personalization campaigns
Raw data export
Behavioral Targeting
Visual editor for client-side A/B testing
Feature flags and controlled rollouts
Analytics integrations
REST API
Server-side SDKs for Full Stack experimentation
Mobile app optimization
Advanced statistical modeling
Automated traffic allocation