What is PERQ?
The PERQ Marketing Cloud empowers businesses and enhances the online consumer experience through innovative solutions powered by artificial intelligence. Companies in the home furnishings, multifamily, and auto retailing industries leverage PERQ's technology to gain greater visibility into sales generated from their digital marketing initiatives. PERQ's interactive software engages consumers during the research phase of expensive and complex purchases, such as vehicles, home furnishings, or apartment leasing, thereby empowering consumers in their purchasing decisions. This approach increases website engagement, converts more traffic into leads, and provides sales teams with valuable consumer data to personalize follow-up conversations. The platform enables businesses to identify leads ready to buy or rent, helping teams prioritize their efforts. Additionally, PERQ automates the nurturing of consumers still conducting research, delivering personalized content to guide them through the buying journey and into physical locations. Ultimately, the solution connects online traffic to in-store sales, providing businesses with data-driven insights to improve their digital marketing strategies
Highlights
- Interactive software that engages consumers during research for expensive and complex purchases
- Increased website engagement and lead generation
- Personalized data to enhance sales team follow-up conversations
- Identification of sales-ready leads to prioritize outreach
- Automated nurturing of consumers still in the research phase with personalized content