What is Personas?
Personas is a comprehensive 360-degree personality assessment platform that leverages the renowned Big 5 model to provide users with personalized insights for personal growth and professional development. Drawing upon a century of refined research, the platform empowers individuals to gain a deeper understanding of their own and others' personality traits, equipping them with the knowledge to navigate life and relationships more effectively
Highlights
- Personality assessment using the established Big 5 model
- Personalized insights for personal growth and professional development
- Integration with popular business tools like Salesforce, Hubspot, and Outreach
- Sourcing of quality sales leads based on ideal customer profiles, leading to a 4X increase in lead generation
- Significant time savings for sales representatives, up to 22 hours per week, by automating lead sourcing
- Adoption by renowned companies like Lyft, Freshdesk, and Zenefits, among 300+ teams
Features
Activation - Use these enrichments to
Identity Resolution - Unify user history across
Trait and Audience Building - Synthesize raw