PGP

What is PGP?

Businesses can leverage the power of artificial intelligence (AI) to optimize their pricing strategies with PGP by PREXUS, a pricing management software. PGP empowers organizations to quantify their customers' value perception and price sensitivity, enabling them to simulate purchase behavior and determine the optimal market prices for their products and services. Unlike typical price comparison tools, PGP provides specific pricing recommendations tailored to each product, considering current market trends. Backed by over 15 years of research in AI, PGP's advanced algorithms simulate customer buying patterns to help businesses make profitable pricing decisions. Rather than just offering generic price comparisons, PGP projects the expected results in terms of volume, revenue, and profit, allowing users to simulate various pricing scenarios and make informed decisions

Highlights

• Leverages AI technology to determine and optimize product/service pricing
• Provides specific pricing recommendations based on customer value perception and price sensitivity
• Simulates customer buying behavior to model the impact of pricing decisions
• Projects expected results in volume, revenue, and profit for different pricing scenarios
• Enables sales professionals to receive automated pricing recommendations