What is PubMatic?
PubMatic is a leading platform that empowers premium publishers to maximize the revenue potential of their digital assets. As a publicly traded company (Nasdaq: PUBM), PubMatic provides a cloud-based infrastructure that enables independent app developers and publishers to increase their monetization capabilities. By serving as a preferred Supply-Side Platform (SSP) for agencies and advertisers, PubMatic allows media buyers to reach and engage their target audiences in brand-safe, premium environments across a variety of ad formats and devices. Since its inception in 2006, PubMatic has been at the forefront of programmatic innovation, continuously expanding its global infrastructure and presence, which now includes 14 offices and eight data centers worldwide
Highlights
- Cloud-based infrastructure platform for digital advertising
- Preferred SSP for agencies and advertisers to reach target audiences
- Enables independent app developers and publishers to increase monetization
- Operates in brand-safe, premium environments across ad formats and devices
- Programmatic innovation since 2006, with global expansion to 14 offices and 8 data centers