Red Marker

What is Red Marker?

Red Marker is a marketing compliance software that leverages artificial intelligence and machine learning to automate the process of identifying and mitigating legal, regulatory, and brand risks in digital marketing content. The software is designed to integrate seamlessly with existing workflows, allowing businesses to scale their content review process and ensure only compliant material reaches the market

Highlights

• Automated risk assessment: The AI-powered engine analyzes marketing content, including documents, websites, and social media posts, to identify potential compliance risks such as unsubstantiated claims, missing disclosures, and brand inconsistencies
• Customizable to industry requirements: The software is trained on the specific regulatory and brand guidelines of the user's industry, ensuring that the risk assessment is tailored to their needs
• Workflow integration: Red Marker's open API allows it to integrate with a wide range of tools, including project management platforms, content management systems, and productivity suites, streamlining the review and approval process
• Reporting and analytics: The platform provides comprehensive analytics and reporting capabilities, enabling users to track their overall compliance performance and identify areas for improvement.